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For Surgeons · 08 Pathways
01 Take more of your market → 02 Stay on top → 03 Something went wrong → 04 For Marketing Directors → 05 For women surgeons → 06 Practice transitions → 07 Building toward legacy → 08 Groups, pharma, hospitals →
Services · 12 Disciplines
Monthly Subscription → Websites → Video Production → SEO → Paid ads → Reputation Management → Google Business Profile & Local → Social Media → Email Marketing → AI search → Agents & Automation → Tracking & Training →
Resources
Free Market Report → Free Site Speed Test → SEO Audit Tool → Field Notes → Specialty Guides → Meetings & Events →
Company
The work → Reviews → About →
855-905-0969 Talk to us →

Find the path that fits your practice.

For Surgeons · 08 Pathways
01Growth
Climbing the market
For strong surgeons competing for share in a crowded metro.
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02Hold
Defending your position
For the market leader who intends to keep leading.
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03Tribe
For women surgeons
For the surgeon building something different — and the patients who get it.
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04Director
For Marketing Directors
CMO, COO, or spouse running the marketing.
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05Crisis
Something went wrong
SEO crash, bad redesign, agency dropped the ball. Call.
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06Exit
Practice transitions
Selling, succession, rebrand, PE prep. Confidential.
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07Apex
Building toward legacy
Society leadership, faculty, published authority.
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08Group
Groups · pharma · hospitals
Multi-physician practices, radiology, device, pharma.
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Not sure which path fits?
Call 855-905-0969 Get a free market report Book a discovery call

You do medicine. We do marketing.

Services · 12 Disciplines
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Monthly Subscription
Everything you need on one monthly fee. Our flagship.
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Websites
Custom sites that convert. WordPress or modern stack.
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Video Production
Patient stories, brand films, before & after, social shorts.
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SEO
Rank for what matters in your market.
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Paid ads
Cost per consult — not cost per click.
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★★
Reputation Management
Reviews monitored and answered everywhere. Trust built.
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Google Business Profile & Local
Win the map pack. Manage reviews.
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Social media
Instagram, TikTok, YouTube. Reels and stories.
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Email marketing
Patient nurture, re-engagement, newsletters.
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AI
AI search
Get cited in ChatGPT, Perplexity, AI Overviews.
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Agents & automation
Custom AI agents tuned to your practice.
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Tracking & Training
Call tracking, lead management, team training.
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Want it all? One monthly fee.
What's included Book a discovery call

Specialist resources for elective medicine.

Resources · Tools · Insight
Free Tools
Site Speed Test PageSpeed, Core Web Vitals, mobile → SEO Audit Tool Technical, content, schema gaps → Free Market Report Competitive landscape in your metro → Reputation Scan Reviews across 30+ platforms → AI Citation Checker Where you appear in ChatGPT, Perplexity →
Insights & Research
Field Notes What we're seeing in the field → Specialty Guides Plastics · Facial · Derm · Dental · Hair · Hormone → Market Reports Quarterly analysis by metro → Procedure Trends Patient demand & search behavior → Case Studies Real practices, real outcomes →
Meetings & Education
Meetings & Events ASAPS · ASPS · AAFPRS · ISAPS · MEET → Webinars Monthly live sessions → Practice Playbooks Downloadable strategy guides → Newsletter Monthly insights for practice owners → Glossary Marketing terms decoded →
Want a personalized assessment?
Call 855-905-0969 Get a free market report
Persona 01 · Growth · Market share

Growing your
market share.

Climbing into the top 3 of your metro isn't won by one tactic — it's won by a constellation of signals earned and stacked, quarter after quarter. Every market is different. Every practice is different. We build a custom plan tailored to yours — diagnose first, deliver what fits.

855-905-0969 Book a competitive audit →
PROFILE · CLIMBING SURGEON
01
Growth 3–8 years post-fellowship
01The overview · Who he is

How does a growing practice break into the top results?

Solid training. Real skill. Maybe 3 to 8 years out of fellowship. The practice is open, the lights are on, you're in the OR. What's missing is discovery — patients can't find him because Google doesn't yet treat him as a local authority, and the established surgeons in his metro have a 10-year head start on every signal that matters.

He doesn't have 15 years of position to leverage. He can't coast on a Patient Choice Award from 2014 or a Top Doctor write-up from 2018. Every signal he generates has to be earned and stacked, this quarter, into a constellation of reputation and significance the algorithms can read.

This is the long road. Google Business Profile and website are foundational. Instagram is next. YouTube after that. The destination isn't a viral hit — it's a compounding edge that gets bigger every month while the older guys assume their existing position will hold.

Practice ranked #1 in Google Maps local 3-pack
02 · The philosophy

Position is built
signal by signal.

No one shortcut wins. You play the whole board. Six operating principles MAA brings to every climbing-surgeon engagement.

A neural-network constellation of citation sources — Google at the center connected to Yelp, BBB, Healthgrades, WebMD, Vitals, Schema.org, Facebook, Instagram, LinkedIn, YouTube, X, PRWeb, Business Wire and more
The signal map · Every node is a vote
01

How important are you?

Google Business Profile, citations, reviews, schema, social, video, press, partnerships, vendor relationships, BBB, hospital affiliations. Each signal is small. Together they're the difference between page 2 and the map pack.

02

Review frequency and velocity MATTER

Ten new 5-star reviews in the last 90 days can eclipse a competitor's 40 from 2019. Google reads recency. So does AI search. A practice with 200 reviews and zero in 60 days reads as declining.

03

One asset, eight places.

Stop creating for Instagram only. Every good asset ships to site, email, Google Business Profile, IG, Facebook, YouTube, TikTok, blog. It's boring. It works. It's the missing link.

04

Foundations, then amplification.

A perfect Instagram strategy on top of a broken Google Business Profile is throwing gas on a wet match. Fix the foundation first. Then layer.

05

Hire someone who knows the business of elective medicine.

A generalist who doesn't know your top 4 local competitors will cost you. Elective medicine is about youth and beauty. They think it's about syringes and scalpels. Most agencies will BLOW IT for months before figuring out what you actually do.

06

The young guy's hidden edge.

Native social fluency. The 60-year-old apex surgeon has the credentials, but his front desk is uploading blurry phone snaps with no caption strategy. Out-execute on the things he can't be bothered to do.

03 · The five big issues

What MAA sees in almost every climbing practice.

Five gaps that look small individually and devastating in aggregate. We name them up front so you know exactly what we'd fix in the first 90 days.

01

Google Business Profile is a mess.

Almost universal. The single biggest growth lever, and nobody's tending it.

  • Reviews trickle in randomly with no follow-up automation
  • Profile half-filled — no services, no Q&A, no products, no booking link
  • Photos are blurry phone snaps while competitors upload pro photography weekly
  • Google Business Profile Posts are dormant — a free ranking signal almost no one uses
  • No response strategy on reviews — silence reads as inattention
  • Wrong primary category — invisible for half the queries that should bring patients
Phone showing a neglected Google Business Profile — 2.0 stars, no photos, generic 'Medical Spa - [City Name]' title, 'Add missing information' everywhere
2.0 stars · 'Add missing information'
02

You NEED high frequency and high velocity reviews

A massive signal of an up and coming business.

Reviews are the fastest-moving trust signal in elective medicine. A closed-loop velocity system — text follow-up within 24 hours of a procedure, single-tap link to the Google Business Profile review page, friction removed, thank-you sequence after — is how a practice goes from a few dozen reviews to hundreds over a few years. That's the moat: what patients see, what Google ranks, what compounds while competitors stay flat.

Phone showing a flood of incoming 5-star Google review notifications compounding over time
Review velocity · Compounds for years
03

Small website errors are hurting your AI and Google results.

5–15 small technical issues — none catastrophic, all compounding.

  • The hidden code that tells Google what your site is about is missing or wrong
  • Name, address, and phone number don't match across your site, Google Business Profile, Yelp, and Healthgrades
  • Pages load slowly because of one oversized hero image at the top
  • Missing or thin service pages — three pages where there should be fifteen
  • Your name appears differently across the web — AI search can't tell it's the same doctor
Google PageSpeed Insights laptop showing a failing 35/100 performance score with a long list of warnings — what Google sees on most practice sites
35/100 · What Google sees
04

Your agency doesn't understand what you DO.

Generalists just don't get it — and you don't have time to teach them.

Who is the president of ASPS? What's a SMAS facelift? What is the Allergan Alle program all about? What are your 5 biggest competitors doing? What 20% of your procedures bring in 80% of the revenue?

Marketing analytics dashboard on a laptop showing +340% patient leads, +180% website traffic, top 3 Google Map Pack
Right agency · Results that compound
05

Your best content assets are being wasted.

A tragedy in 3 acts: you film an amazing piece of content. It goes on Instagram. The end.

That same asset, deployed correctly, could be a YouTube video (5 years of SEO discoverability), a blog post embedding the video (site authority + dwell time), a Google Business Profile Post (local Google signal), a Facebook post (older demographic), an Instagram Reel, a TikTok (cold reach), an email newsletter, and a LinkedIn post (peer + vendor referrals). One element, eight places. Boring. Works.

Phone showing 'One Asset. 8 Places.' content distribution to Instagram, YouTube, TikTok, Facebook, LinkedIn
One asset · Eight platforms · Every time
04 · The subscription

One subscription.
Three pillars.

Banger websites. Next-level content. Systems that compound. You stay in the OR. We crush the local competition. Three pillars, three outcomes — you win, you save time, you make money.

1
Quick wins · Save time

Quick wins & weekly updates.

Everything that moves the ranking needle inside 30 days — done for you, then maintained as Google moves the goalposts.

  • Google Business Profile rebuilt and dialed in for the metro
  • Review automation wired up — 8–12 reviews/month on autopilot
  • Site speed and technical errors fixed — pass Core Web Vitals
  • Name, address, phone cleaned up across 40+ directories
  • Top-4 competitor benchmark delivered week one
  • Weekly updates as Google and AI search shift the rules
Start with quick wins →
2
Next level content · Win

Next-level content, web & social.

We elevate your website to the top 1% on speed, style, and content that connects with patients — keeping what's working, replacing what's not. Then we wire it into a content plan built around your style, your team, and the frameworks you already use.

  • Website elevated to top 1% on speed, style, and content that connects
  • We work with what's good. We replace what's not. No rebuilds for the sake of rebuilds.
  • Custom content plan tuned to your voice, your team's bandwidth, and what's already working for you
  • One asset, eight platforms — every piece deployed to site, YouTube, IG, TikTok, FB, GBP, blog, email
  • A laser focus on the search signals that will bring you to the top in your market
  • Procedure pages that out-depth the top 3 local competitors
Level up the content engine →
3
Systems · Save time + make money

Systems that make your life easier.

We wire your marketing, lead capture, and patient comms into systems that just work — using AI agents and automation to take the busy work off your plate, and positioning you in the AI search results your future patients are already using.

  • Waste less time on agency calls, status meetings, and chasing missing pieces
  • Make more money from the inquiries already coming in — fewer dropped, more closed
  • Get found in ChatGPT, Perplexity, Gemini, and Google's AI Overviews — not just classic search
  • AI agents and automations handle the busy work so you stay focused on surgery
  • Everything compounds — every quarter the systems work harder than the last
Wire up the systems →
05 · The content weapons doctrine

One content asset.
Eight platforms.

Most climbing surgeons hit 1–3 of these. Apex marketers hit all 8. The gap is not creative talent — it's workflow. We build the deployment pipeline first, then create content into it. Every asset is pre-configured for 8-platform deploy from day one.

01

Website blog

Authority, SEO, dwell time

Long-tail organic traffic for years

02

Email newsletter

Warms the existing list

Cheapest channel — converts

03

Google Business Profile Posts

Local Google ranking signal

Directly impacts map pack

04

Instagram

Reel + grid + Stories

Where prospects research

05

Facebook

Older demographic

Still converts boomer-era buyers

06

YouTube

Long-tail SEO + AI search source

YouTube is now an AI search input

07

TikTok

Cold reach, new demographics

The youngest patient pipeline

08

LinkedIn

Peer, vendor, referral channel

Underused by surgeons. High signal.

06 · The engagement shape

Twelve months of compounding.

Foundation in month 1. Velocity in month 2. Amplification in month 3. By month 6, the map pack moves.

M 1
Foundation
Three Kits delivered: Google Business Profile, Follow-Up, Site Audit. Ten Quick Wins shipped.
M 2
Velocity
Review system flowing. Content pipeline live. First service-page deep-dives published.
M 3
Amplification
Content weapons doctrine in motion. 1-element / 8-places workflow on autopilot.
M 4–6
Stacking
Vendor citations added. Local partnerships seeded. Video library building.
M 6
First benchmark
Re-audit vs. competitors. Map pack movement visible. Review-velocity baseline established.
M 7–12
Compounding
Monthly content output steady. Position climbing. New service pages added where demand shows.
M 12
Annual review
Full competitive re-benchmark. Next year's expansion opportunities identified.
07 · Why climbing surgeons hire MAA

Speak your language.
Save your time. Make more money.

01

We already speak your language.

Zero ramp-up. We know ASPS, SMAS, Allergan Alle, Mentor LEAD, and the difference between a Black Diamond injector and a Platinum one. The first call sounds like a colleague, not a vendor in training. You don't waste a quarter teaching us your business.

02

Easy to start. Easier to stay.

One subscription. One team. One inbox. No long contracts, no paperwork, no agency hand-offs. Quick wins land in month one — and the systems start compounding the next day. After the first 6 months, either side can give 30 days' notice and we're done — no fight, no hard feelings.

03

Save time. Make more money.

Predictable monthly investment — no surprise $50K quotes. Hot leads route straight to your front desk while you're operating. You stay in the OR. The pipeline fills itself. The bill stays consistent.

Now booking 2026 · Available today

Book your competitive audit.

A 30-minute call. We name your top 4 competitors, describe each of their strategies, and identify the 2–3 signals you're missing. No fluff. No hard sell. Quick wins.

855-905-0969 Schedule the audit →
Tailored Custom to your market — no templates. Need Market Exclusivity? We offer a Premium tier · one practice per metro →